Matthew Dotson
Hurricane, Utah | (435) 668 - 6151 | matthew.dotson@me.com | www.linkedin.com/in/matt-dotson-b2434716/
Hurricane, Utah | (435) 668 - 6151 | matthew.dotson@me.com | www.linkedin.com/in/matt-dotson-b2434716/
Proactive and goal-oriented Graphic Designer/Marketer with 10+ years creating innovative designs for print, social media, web, mobile apps and emails. Collaborates with cross-functional teams to promote brand identity, optimize UI and UX and manage multifaceted projects. Specialties include:
Brand Identity and Development: Develops unique designs that capture a business' unique brand and style. Strong ability to build unique brand designs through creative designs and strategic utilization of typography, color and layout.
Marketing Campaigns: Proven track record of collaborating with diverse teams to conceptualize successful marketing campaigns
Multifaceted Designer: Possesses numerous skills in a variety of design mediums. Specializing in Web, print, trade show, video and Marketing.
SKILLS
Proficient: Adobe Creative Suite (Illustrator, Photoshop, Premier, After Effects Indesign & XD) | Microsoft Office Suite | G Suite | Brand Development | WordPress | Digital Marketing | Video Editing & Production | Photography | Design for Print & Large Format
Experience: HTML & CSS | Trade show & Packaging Design
Basic Knowledge: SEO & Google Analytics | Social Media Marketing
PROFESSIONAL EXPERIENCE
VSSL & TruAudio | Hurricane, Utah
Design, Marketing & UI/UX Designer
2018 – 2020
Design, Marketing & UI/UX Designer
2018 – 2020
Responsible for the multiple facets of digital marketing campaigns, such as designing segments of a mobile app for user onboarding; creating and implementing the company's social media strategy; as well as directing and producing many instructional videos about the product.
Product Development: Collaborates with marketing director to develop marketing strategies, including bringing a new product to profitability within a short time frame
Tradeshow Design: Builds multiple tradeshow and product displays for international use; designs and implements tradeshow strategies
Web Design: Creates, designs and maintains numerous websites, such as developing and building VSSL.com and an educational site for TrueAudio.com; as well as integrated a new product for and maintained TruAudio.com
Print Design: Fabricates, produces and develops several print designs, including brochures and catalogs; packing designs for new product rollouts; and email design and strategy using Mailchimp
Partners with individuals, marketing departments and large-scale corporations to develop creative designs for email, social media, website landing pages, logo design, print media, business cards, brochures and marketing campaigns. Manages and invents brand identity, including typography, characteristics, photography and style. [BR2]
Brand Development: Conceptualizes distinct brand designs for startups and companies aiming to rebrand their organization
Diversity: Regularly collaborates with small and large-scale teams from different cultural backgrounds on complex projects
Publication Design: Produces designs for print media, including a 48-page magazine for the local community chamber for four years
Busybusy.com | St. George, Utah
UI Design & Graphic Design
2015 – 2017
UI Design & Graphic Design
2015 – 2017
Collaborated with programmers to design, edit and implement multiple facets of the company's app, such as designing different segments, producing hand-drawn elements, and vectorizing it. Responsible for logo work and branding elements.
Tradeshow Strategy: Created and implemented three booths for a single high-scale show; designed booths, handouts, videos and iPad displays for booths; brought together two external companies to provide equipment for booths; and installed graphics, wired sound systems and TVs
Flitch Creative | St. George, Utah
Graphic Designer & Owner
2008 – 2010
Graphic Designer & Owner
2008 – 2010
Partnered with cross-functional and leadership teams to produce multiple products, such as websites, brochures, business cards vehicle graphics and other promotional materials to accomplish corporate goals and objectives. Directed day-to-day business management, which included marketing and growth strategies for the new company.
Design to Print | St. George, Utah
Graphic Designer
2005 – 2008
Graphic Designer
2005 – 2008
Joined forces with several clients to produce Grand Format printing needs. Designed billboards, brochures, business cards, vehicle wraps, flyers, banners, cut-vinyl, booklets, technical drawing and many logos.
Educational Qualifications
Dixie State University | St. George, Utah
Bachelor of Science in Business Administration (Visual Technology Emphasis)
Relevant Courses: Graphic Design | Web Design | E-commerce | Business Finance
Bachelor of Science in Business Administration (Visual Technology Emphasis)
Relevant Courses: Graphic Design | Web Design | E-commerce | Business Finance